Diversifi Pty Ltd is an award winning, Perth based, finance broking company, that launched its new identity in January 2009. Formerly trading as a Choice Home Loans agency for many years, the business identified that to be the best they can be for their clients they had to keep up with the ever changing finance industry and do more than just finance… they had to offer more services… more products… they had to… diversifi (diversify)!

How can we help?

As the Australian home loan market is one of the most complex in the world and people are becoming increasingly time poor, helping make the loan process simple becomes more and more important. So if you’re looking for a loan we can assist with all aspects of finance –including debt consolidation, residential finance, car loans, first home owners’ loans, investment loans, personal loans, commercial finance and equipment finance.

But it doesn’t stop there.

Diversifi is more than just finance

We also offer a diverse range of services that complements our business and your needs. The Diversifi team can assist with insurance, accountants, financial advisors, settlement agents, removalists, security, cleaners, plumbers, electricians and many more.

We have recently established Diversifi Digital which assists members with savings on their telecommunications.

Diversifi is supported by Choice Aggregation Services who are a wholly owned subsidiary of the Advantedge Financial Services Group of Companies.

The team at Diversifi are efficient, friendly, highly trained, honest and dedicated, we pride ourselves on our team of professional Finance Specialists who consistently deliver solutions to match our clients’ needs. Plus, we provide ongoing services well beyond settlement of the client’s loan.

Award Winning:

We have been recognised as leaders in our industry. We are proud to have received the following accolades:




Choice Aggregation Services

ome Loans, Commercial, Vehicle Finance, Reverse Mortgages, SMSF


Banking industry since 1985: Broking since 1999

Spanish, English